Starbucks Business Plan Overview

Starbucks Stated Mission And Vision Statement

Mission Statement: To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time

Critiques: 

Although motivating, Starbucks' vision statement could be clearer. Although it doesn't set clear goals or success metrics, the mission statement "Premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow" aspires to leadership and high quality. It doesn't explain these "uncompromising principles" in detail or how they direct the expansion of the business. Because of its scope, it may be difficult to assess when the vision has been realized.

With its emphasis on interpersonal relationships and community, the mission statement, "To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time," is praiseworthy. It does not, however, provide specifics about how the business plans to achieve this inspiration and nurturing in addition to providing coffee. It makes no mention of issues like sustainability, fair trade, employee welfare, or other particulars that stakeholders and customers are becoming more and more interested in.

According to critics, there is occasionally a discrepancy between Starbucks' declared principles and its day-to-day business operations. The corporation, for example, has come under fire for its labor methods, environmental footprint (such as the waste left behind by throwaway cups), and the true effects of its global expansion on local economies and communities, despite emphasizing ethical sourcing and environmental care. These critiques imply that the company's daily operations and its vision and objective should be more closely aligned or transparent.

Although growth is vital for every company, the vision statement may be criticized for placing too much focus on it at the potential price of other values. Questions regarding how the business manages the conflict between growth and sustainability or local community effect are raised by the company's attempt to strike a balance between being the "premier purveyor" and "maintaining our uncompromising principles".

Starbucks' mission statement may not specifically address how the company intends to interact with and contribute to the larger societal issues and communities it serves, despite the fact that it is a commendable goal to inspire and nourish the human spirit. Starbucks' goal may not fully meet the expectations of society, which is that corporations should take positions on social, environmental, and political issues.

Re-write: To generate profits in order to expand, improve corporate performance, and increase market power while honestly and responsibly trading and interconnecting with other business partners that will help us to achieve sustainable and customer- oriented headway.

Vision Statement: To establish Starbucks as the premier purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow

Critiques:

Lacks human connection: Starbucks' current Vision statement lacks the mention of human connection. Customers hold value in knowing that a company such as Starbucks has priority in bringing people together through their brand and products. Human connection from a brand has the potential to develop strong customer relationships.

Clarity: This vision statement lacks the potential for more clarity, although the current vision statement does convey the overall point of establishing Starbucks as the best coffee company in the world the statement gets lost in the complex way Starbucks has presented it. The vision statement should be more clear and concise.

Re-write:  

To connect and inspire people from around the world by providing the finest coffee one cup at a time while maintaining upstanding values that positively impact the globe.

Why Is Starbucks Unique?

Competitive Differentiation:

• Seasonal offerings

• Value proposition (high-quality products)

• Brand (customers trust Starbucks due to its long history on the market)

• Operational efficiency (ensuring the quality and consistency of its products across all locations. This includes everything from sourcing and procurement to delivery and customer service).

• Focus on sustainability (recyclable cups and other products)

• Starbucks Rewards (Creates a relationship with the customer and encourages them to return)

• Starbucks Pickup (This service makes ordering coffee easier through their online app and helps customers avoid lines by picking up their coffee/food item)

• Starbucks offers at-home coffee and also provides instructions via its website on how to brew it best. (Starbucks stands out by doing this because they bring their coffee into people's homes and incorporate it into their daily routine)