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References

  • Clement A
  • Mar 4, 2024
  • 2 min read

Updated: Apr 14, 2024

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Starbucks Canada. (n.d.). About Us. Retrieved from https://www.starbucks.ca/about-us

Start.io. (n.d.). Starbucks Target Market: Customer Characteristics & Marketing Strategy. Retrieved from https://www.start.io/blog/starbucks-target-market-customer-characteristics-marketing-strategy/

Gregory, L. (2024, February 6). Starbucks’ Mission Statement & Vision Statement (An Analysis).

Starbucks Corporation - Starbucks reports Q4 and full-year fiscal.

Starbucks enters a new era of growth driven by an unparalleled.

Strategic analysis of Starbucks Corporation.

Our mission. Starbucks Coffee Company. (n.d.).

Starbucks. (n.d.). Food, Drinks & Menu | Starbucks. Starbucks Coffee Company.

Starbucks. (2022). ESG Resources: Starbucks Coffee Company. Www.starbucks.com; Starbucks. https://www.starbucks.com/responsibility/reporting-hub/

Starbucks. (2023). Striving for a Sustainable Future: Starbucks Coffee Company. Starbucks;

Part 2

Starbucks Stories. (n.d.). Inclusion & Diversity. Retrieved April 14, 2024, from https://stories.starbucks.com/stories/inclusion-diversity/

Starbucks Stories. (n.d.). Opportunity. Retrieved April 14, 2024, from https://stories.starbucks.com/stories/opportunity/

Starbucks Stories. (n.d.). Community. Retrieved April 14, 2024, from https://stories.starbucks.com/stories/community/

Starbucks Canada. (n.d.). Ooh la lavender. Retrieved April 14, 2024, from https://www.starbucks.ca/menu/product/2123857/iced

Starbucks Stories. (2023). What’s next? Starbucks unveils long-term growth strategy for a limitless future. Retrieved April 14, 2024, from https://stories.starbucks.com/stories/2023/whats-next-starbucks-unveils-long-term-growth-strategy-for-a-limitless-future/

Starbucks Stories. (2022). We’re creating the digital Third Place. Retrieved April 14, 2024, from https://stories.starbucks.com/stories/2022/starbucks-creating-the-digital-third-place/

Starbucks Press. (2018). Starbucks announces strategic priorities. Retrieved April 14, 2024, from https://stories.starbucks.com/press/2018/starbucks-announces-strategic-priorities/

Keyhole. (n.d.). Starbucks Social Media Strategy. Retrieved April 14, 2024, from https://keyhole.co/blog/starbucks-social-media-strategy/

Econsultancy. (n.d.). Eight awesome social campaigns from Starbucks. Retrieved April 14, 2024, from https://econsultancy.com/eight-awesome-social-campaigns-from-starbucks/ Galanakis, Charis M, Myrto Rizou, Turki M S Aldawoud, Ilknur Ucak, and Neil J Rowan. “Innovations and Technology Disruptions in the Food Sector within the Covid-19 Pandemic and Post-Lockdown Era.” Trends in food science & technology, April 2021. Accessed April 8, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759022/#:~:text=Among%20them%2C%20Industry%204.0%20applications,potential%20in%20the%20new%20era. 2. Brown, Ariella. “A.I. Informs Personalization for Starbucks.” DMNews, January 7, 2017. Accessed April 8, 2024. https://www.dmnews.com/ai-informs-personalization-for-starbucks/.

“Easy Mobile & Online Ordering & Delivery: Starbucks Coffee Company.” Easy Mobile & Online Ordering & Delivery: Starbucks Coffee Company. Accessed April 8, 2024. https://www.starbucks.ca/ways-to-order/.

“Starbucks: Brewing Innovation, Nurturing Human Connection.” RSS. Accessed April 8, 2024. https://www.globalthoughtleaders.org/articles/starbucks-brewing-innovation-nurturing-human-connection.

Stevens, M. (2018, April 15). Starbucks C.E.O. Apologizes After Arrests of 2 Black Men. The New York Times. Retrieved April 14, 2024, from https://www.nytimes.com/2018/04/15/us/starbucks-philadelphia-black-men-arrest.html

Avila, M., Parkin, H., & Galoostian, S. (2019). $16.7 Million To Save One Reputation: How Starbucks Responded Amidst a Racial Sensitivity Crisis. Pepperdine Journal of Communication Research, 7, Article 4. Retrieved from https://digitalcommons.pepperdine.edu/pjcr/vol7/iss1/4

Kelly, R. (2018, May 18). The Starbucks Incident: a crisis management case study. Bernstein Crisis Management. Retrieved April 14, 2024, from https://www.bernsteincrisismanagement.com/the-starbucks-incident-a-crisis-management-case-study/

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